Falmouth & Porthtowan Surf School

Marketing strategy | SEO | Project Management | Social Media

Falmouth and Porthtowan Surf School were unhappy with their existing website and approached Aplomb marketing with a brief to create an entire new website.

We worked closely with the team to understand their business which helped us to create a vision and content that reflects their values and works for their customers. This also enabled us to select the right design agency to create a site that fulfilled their needs functionally and creatively. The re-brand of their logo continued through to stationary and vehicle livery.  We later created a marketing plan specific for their student target market that effectively won them a contract with Falmouth & Exeter University. The strategy we have in place for their social media has meant that the school can stay completely connected with their audience in real time, crucial for change announcements like weather and tide details.

FSS website

“The business has doubled in terms of revenue and visibility since we began working with Aplomb. In the past we didn’t feel that marketing was needed but we have since learned that it was and still is crucial to a successful business, particularly in Cornwall. Charlie oozes enthusiasm for getting a business seen, her experience in marketing and her connections with the local media and press and been fundamental to our thriving business today, a joy to work with”.

Spencer Webb, Director.