Marketing Plan | Social Media | Advertising | PR | Event Management |
I’ve been working with one of the hotels from the Luxury Family Hotel group, the Polurrian Bay Hotel from May 2018 to May 2019. With a rebrand around the corner, I managed their social media platforms and organised social and online advertising in multiple publications. I wrote and scheduled monthly newsletters to various segments of their huge database, organised events, organised in-house marketing collateral and worked really closely with the sales team tweaking and amending the correct messages to boost the hotel and villas. For this project I had the pleasure of working alongside Sarah Burko of Burko marketing and together we created a comprehensive marketing and rebrand strategy to improve the businesses occupancy rate and overall brand recognition.
This has been the most intense project to date, with alot of responsibility and creativity needed. Read more about how the rebrand went within the Polurrian on the Lizard case study.