Marketing Plan | Social Media | Advertising | PR | Event Management |
I’ve been working with one of the hotels from the Luxury Family Hotel group, the Polurrian Bay Hotel from May 2018 to date, and they remain one of my current clients. With a full rebrand and reburbishment, this hotel has now seperated from the LFH group and is a stand alone hotel. This has been an incredible project to work on; I worked alongside the team in a complete relaunch and rebrand process, managing their social media platforms and organised social and online advertising in multiple publications.
The relaunch of the hotel required a fun and vibrant launch party, liasing with the team, contacts and external contractors to create an event the public would remember. For this project I had the pleasure of working alongside Sarah Burko of Burko marketing and together we created a comprehensive marketing and rebrand strategy to improve the businesses occupancy rate and overall brand recognition.
Following on from the relaunch in March 2019, I now manage their sales and marketing. Creating content for their monthly newsletters, in -house marketing, database maintenance, website maintenance alongside Nixon, managing their social media and advertising.
This has been the most intense project to date, with alot of responsibility and creativity needed. Read more about how the rebrand went within the Polurrian on the Lizard case study.