Social Media | Marketing Strategy

Villancher Fashion Jewellery Boutique provides contemporary statement accessories around an ethos of style, individuality and affordability.

I was approached by Esther Hocking of Villancher Jewellery in March last year. Whilst enjoying great success during her first year since launching (stocking stunning brands such as Pranella and Tutti&Co), Esther was struggling to plan and prioritise her social media activities in order to enhance her online presence.

Within a half day consultation we discussed her business objectives, fine-tuned her platforms and made an editorial calendar for the next three months. This was reviewed last May and the results were excellent in terms of increased traffic to her website and overall interaction via social media channels.