FAQs

  • What is 'Digital Marketing'?

    We live in a digital world. Unlike traditional marketing, which uses offline methods like print ads and TV commercials, digital marketing focuses on channels like websites, social media, search engines, email, and mobile apps. It encompasses a wide range of strategies and tactics aimed at reaching and engaging with customers through online platforms. If you run a business, the chances are you will definitely require, or already be engaging in, digital marketing to some extent, in order reach out to new customers and to communicate with your current client base.

    Does my business need marketing?

    To varying degrees, every business requires marketing whether it's word-of-mouth promotion, printed adverts or a full online presence. You can have the greatest business idea in the world, but people need to know about it, right? Marketing need not be expensive and, if done right, the benefits are huge.

    Can't I manage my own business social media account?

    Absolutely! If you have the time and a good grasp of what your target audience like to see, then go for it. It can be a minefield though, and if not managed correctly could do more harm than good so do some research first, or book a consultation with Aplomb and we can point you in the right direction.

    Can you help me grow my social media following?

    Yes, a good social media strategy will include creative ideas to attract a greater number of followers to your channel, meaning more traffic to your website and more potential customers!

    Do you build websites?

    Yes, we work with some of the south west's most talented graphic designers, as well as photographers, to build beautiful, impactful websites to make your brand shine!

    Do you only work with businesses in Cornwall?

    We can work with clients from anywhere in the world, but we love marketing for businesses based in Cornwall as it is such an exciting place that is renowned for its entrepreneurial spirit. We are located in Falmouth, and have a real in-depth knowledge of what it takes to make a business succeed in our beautiful corner of the world.

  • How does paid-for advertising on social media work?

    Posting on your business social media channel is very important for engaging with your followers and getting messages out there. However if your aim is to increase sales (and gain new social followers and visitors to your website in the process) then social media adverts are a VERY powerful tool for exposing your brand to the right people. Meta Advertising (formerly Facebook Advertising) allows fine-tuning of your audience, so that adverts can be received by the people that you want them to (determined by building a profile of your target audience). You choose the spend budget, either a daily limit or total spend for a campaign, and the algorithm calculates how to best spend it based on feedback from the live campaign (who is responding the most, when etc.) The results can be mindblowing and a well created and well managed ad campaign is a very effective way of getting the word out there and selling your product or service.

    How much does paid advertising cost?

    The costs for advertising on social media can vary hugely depending on the size of your business, your goals for the campaign, size of intended audience, spend budget etc. Get in touch with Aplomb Creative Marketing and we will work with you to create a realistic, affordable and effective plan for social media advertising.

  • What is SEO?

    Search Engine Optimisation is the ongoing process of maintaining and updating your website to ensure it stays in touch with the ever-changing way that search engines (mainly but not exclusively Google) rank websites, and therefore how highly they are displayed in lists of search results. If you are selling T-shirts in Falmouth, and you wish to be more competitive, then when someone types 'T-shirts Falmouth' into Google, you should be ranking as highly as possible on the displayed results, ideally in the No 1 top spot!

    Does every business with a website use SEO management?

    Any businesses that rank highly when you type in a relevant Google search term definitely stay on top of their SEO maintenance. Having a lovely shiny website is great, but if you want new potential customers to find it, then SEO will be vital to making sure it isn't invisible!

    Is SEO expensive?

    The cost of ongoing SEO management varies depending on the size of the website and the amount of work involved, but we can discuss your requirements and offer a package that will achieve your goals and suit your budget. The question should be 'Is NOT utilising SEO expensive?' The answer is usually 'Yes!'.